This is a trend that should not surprise anyone. Â In fact, I am surprised it has taken so long. Â There is an implicit understanding that if you are buying a product from Amazon that you will get what you want or send it back. Â Or leave a Negative comment. Â Either way Amazon has created a relationship with their customers that -- I believe -- no other online mass retailer has done. To create a bond. Â There are other very good experiences. Â Etsy comes to mind. Â
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So once you have that relationship, all you have to do it take over consumables where margin is abundant.  So what does that mean?  94% of all batteries sold online are sold at Amazon.  But now AmazonBasics accounting for about one-third of all battery sales on line and a growth rate of 93%. Battery biz is done for.  Baby wipes. A must have.  Amazon has 16% of the category share.  And grew it 266%.  So give it about 3 years and they will own it. Finally, Alexa-speaking internet connected speaker.  She owns it: 45% market share.  Sales growth of 67%.  These growth numbers are so common with Amazon we have become used to them.  I say simply: Get used to it.
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Amazon's Private Label Brands Are On Fire
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