Samsung has just announced that it is now adding and Artificial Intelligence (AI) Assitant to its phone. On the surface it would sound like that's almost old news since Siri has been out for awhile now. And Google has been chasing -- but in my opinion has a significant advantage over Amazon, simply because their business IS data. However, Samsung has what Apple and Google and Microsoft (oops almost forgot Microsoft) has, that is they have TONS of devices. And appliances. So I suspect that Sumsung has been waiting until they could roll this out properly. And they dominate the TV market. This race is in the 2nd inning. Top of the 2nd.